Evident Proof launches blockchain-based service for ‘immutable proof chains’

For blockchain proponents, the technology’s ability to permanently record all the steps in a process is one of its biggest selling points.

This “breadcrumb tracking” has lots of uses, including ad tech verification and supply chain management.

Now, a Gibraltar-based firm has launched a service — based on the Ethereum blockchain protocol — that is specifically optimized to provide a legal certificate demonstrating a specific chain of events.

[Read the full article on MarTech Today.]

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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